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“Social media networking” : Don’t we have better things to do?
http://www.flickr.com/photos/wheatfields/ Many executives do not understand the power of social media networks. And as such, your boss might be asking to you: why are you spending your time on...
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The Orchestrated “Like” : The Social Power of Your Organisation
It struck me. One of our best sales guys didn’t understand social networking. Yes he was on LinkedIn. Yes he was part of groups. And most probably also on Facebook. But he didn’t understand the power...
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Which social media network brings most success in B2B ?
Source : Flicker @cuppini 2013 is almost there. What will 2013 bring? most probably another social media network. Who knows, they come and go as Marcus Sheridan from @saleslion wrote about it on his...
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Social Business has now become Inevitable and Unavoidable
When Facebook ended the “free love era”, they drastically scaled back the organic reach of brands. It seemed for many marketers as if history repeated itself. For a few years they enjoyed the exposure...
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Best-of-the-Best Practices on Slideshare – My private collection
The first time I ever published something on Slideshare, I was excited. It was a presentation called “Spreading the Content Marketing Virus”, which in essence told “my story”. It tells the story of why...
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Social Business Strategy – The Law of the Squeezing Social Media Networks
What happened in 2014 in the field of digital marketing can best be compared with the Law of Bernoulli. This law is very simple to understand: put your foot on a water hose and turn on the tap. What...
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